How colors impact mood, feelings, and behaviors

As Wassily Kandinsky once said, “Color is a power which directly influences the soul.” Colors influence us. We all associate a certain feeling and different concepts with each color. Although the impact of colors can be subjective, it can also be universal or according to the surroundings we are living in. Similarly, our color perception can be rooted in our own experiences and cultures. However regardless, colors impact our mood, feelings, and behaviors.

Colors are a powerful means of communication. We know them for their in-depth meanings and symbols. Colors also affect our mood, feelings, and behavior. They are also used in literature as symbols.

For instance, the blue walls of the room depict sadness. Artists, designers, and advertising agencies also believe that colors can influence human behavior. They have a strong psychological effect on humans. Therefore, colors touch our senses, influence our feelings and evoke certain reactions. 

From love to grief, colors impact mood and thereby communicate emotions. Here, I am going to discuss how these colors affect our moods, feelings, and behavior.


Blue has a calming effect. This is why beaches, the sky, and even a room with blue paint seem relaxing. Blue is the color of sympathy, calmness, peace, harmony, companionship, and trust.

We also associate the blue color to impact mood with sadness, coldness, and distance.


Green is the color of nature. It is full of hope, life, and harmony. It also symbolizes security and growth. We frequently use green in color therapy to cure grief and anxiety.

Negative emotions that are attached to the green color are envy and jealousy. These are emotions for which colors impact mood quite harshly.


The red color represents love, danger, attention, and warmth. We associate many contradictory traits and emotions with red. It is the most passionate color that drives attention.

From showing love and warmth to taking revenge, the red color symbolizes a variety of emotions.


Yellow stands for light, optimism, and joy and relieves anxiety and depression. It is the color of the sun that also represents knowledge and logic.

Yellow also symbolizes emotions like avarice, envy, and selfishness.


We all know that the white color represents purity. It is a symbol of peace, innocence, and clarity. White color has a magical spectrum that can be used for all colors.

Although white color lacks any negative attribution in literature, snow (which is white) symbolizes inaccessibility. In some eastern countries like China, the white color also represents mourning and death.


Black represents dignity and prestige. It is used in the fashion industry and attires to symbolize solemn and nobleness.

Black also symbolizes darkness. It is suggested mystery, sadness, and infinity.

In conclusion.

It is our wish that you find this post enlightening and helpful. If you have any questions or suggestions, we love to hear from you in the comments below. Also, kindly accept our invitation to join our group on Facebook to surround yourself with kindred spirits and post your encouraging messages.

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